Product Renewal Digital Innovation North
Today’s topic is the Product Renewal - if you have tried to implement a Product approach – shifting from project to product - and struggled, or haven't started on a Product operating model because you are not sure it is worth the effort, this podcast episode is for you.
We will recap the benefits of a Product model, share some examples of success, and provide ideas for how to begin (or continue) the journey for maximum impact.
Joining me today is my guest Jason “Shureslick” - Jason has over 20 years of experience in product management and user experience leadership. He has served as a digital product manager for a major daily newspaper, led product management for an online university's suite of digital experiences, and held executive roles as head of product for day-one startups and legacy brands. In 2020, Jason co-authored the first edition of The North Star Playbook, with lead author John Cutler. I am thrilled to have the opportunity to work alongside Jason, as he is the head of product consulting practice here at SDG. We hope the conversation will fully reinspire your product journey and accelerate your results. Jason will share a model to reinforce Product thinking as we close out today’s podcast.
Your host:
Special guests:

Molly Doyle
Market Development Manager - SDG
I have been working in information technology and product engineering for more than 20 years, within roles such as project management, solution design, sales, consulting, and operations management.

Jason Scherschligt
Head of Product - SDG
In addition to leading SDG’s product methodology, tools, and teams, Jason regularly works with SDG clients on product strategy and innovation.
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